Entrepreneurial Program
New Westminster Campus / Coquitlam Campus

PROJECT OVERVIEW
For eight years provided all the media planning, budgeting, buying, advertising and event execution to the Douglas College Entrepreneurial program, as well as other programs in their Training Group Division. The program needed branding that distinguished itself from the mainstream academic-semester programs and positioned it as a world class incubator for new business launches.

OUTCOME
Self Employment Program capacity was tripled and market share went from 10% to 80%, becoming the largest program of its type in Canada. Through the development of a program website and directory/database we were able to allow them to engage the large alumni through enewsletters, self-contributed content, round-tables, and sold-out networking events.

SERVICES / DELIVERABLES

• Marketing Strategy
• Media planning & buying
  (Print, Radio, TV, Magazine, Journal)
• Brand Identity
• Website
• Database
• Social Media
• Email Campaigns
• e-Newsletter
• Events (Entrepreneur of the Year) + all associated media
• Promotion & Publicity